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A clear understanding of the financing requirements is especially vital for new and emerging enterprises. This is the case since new ventures go through "financial hell" compared to existing firms, which have a customer base and revenue stream(s). In the early stages, new organizations are capital-hungry and, yet, are usually not very debt-worthy. To make matters worse, the faster a new company grows, the greater is the hunger for cash. Before venturing out to look for financing,
a growing company should develop a financial strategy which determines
its capital needs over several years and address the best means and
manner in obtaining such capital. This financial strategy should be
formed in conjunction to a sound business plan. Without a well thought
out business concept, the failure of the fundraising process is all
but assured.
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